This week's retail advertising showcased a strong selection of summertime favorites. Mangoes, watermelons, and cantaloupes were widely featured, alongside peaches and nectarines from Georgia, South Carolina, and California. Red cherries from California also continued to receive significant promotional attention.
Popular vegetables included zucchini, yellow squash, corn, and asparagus, sourced from multiple regions. In terms of promotional themes, graduation was the dominant focus, with floral arrangements and roses heavily advertised.
The total number of ads this week was 257,846, representing a 10% decrease from last week's total of 286,124. Compared to the same week last year, ad volume was down 11% from 289,738. Of the total ads, fruit accounted for 57% with 145,879 listings, vegetables made up 34% with 88,523 ads, and onions and potatoes contributed 7% with 18,431 ads. Additional categories included herbs with 1,233 ads, ornamentals with 2,362 ads, and hemp with 2,651 ads. Organic produce was represented in 25,565 ads, making up 10% of the total.
Price comparisons to the same week last year revealed several significant changes. Fruit prices saw notable increases, including a 36% rise for Pink Lady apples in 3-pound bags, a 35% increase for yellow mangoes, a 20% rise for red cherries, a 17% increase for blackberries in 5.6 to 6-ounce packages, and a 12% increase for both raspberries in 6-ounce containers and cantaloupes sold individually. Strawberries in 1-pound containers rose by 11%. The only significant price decrease among fruits was for 3-pound bags of tangerines, which dropped by 26%.
Potatoes and onions did not experience any meaningful changes in pricing. Among vegetables, cucumbers sold individually saw a 15% price increase, while no significant price decreases were recorded in the vegetable category.
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