"Diversification of our export markets is a prime focus for us as an industry," NZ Avocado chief executive Brad Siebert stated. "We want to supply markets at a time when we have a natural advantage. We don't deal with fruit flies or other trade-limiting pests. At last count, we had access to over 80 countries, unlike some of our competitors, who are restricted."
Siebert indicated that by the 2025-26 season, volumes will need to be redirected to a more diverse marketplace, with exporters exploring opportunities in North America and Asia. This shift may lead to increased harvest volumes earlier in the season. Currently, about 50% to 60% of the New Zealand avocado crop is exported, mainly to Australia, with the remainder supplied to the domestic market.
Siebert emphasized the importance of key Asian markets, including South Korea, Japan, and Thailand, for industry growth. "A revised export strategy aims to better align supply with market demand, ensuring higher returns for growers and reducing pressure on the domestic market during peak export periods."
Following recent challenging seasons, a dry summer has likely contributed to a good-quality season. "Dry periods can restrict fruit size, so we will have to wait and see if fruit sizes are delayed for the 2025-26 season." Picking was largely completed last month, with new season fruit expected in June, predicting a crop of around 6.2 million trays, down from 7.2 million trays in the previous season. "Yet with an anticipated improved pack out, estimated export volumes will likely match the highs of last season."
Siebert noted that the avocado industry faces challenges with extreme weather events. "Over the last couple of years, there's been a number of cyclones, which downgrade fruit, making it unavailable to meet our export standards."
Siebert advised that growers conduct soil and leaf testing and adjust soil nutrients before temperatures drop. Phosphonate application is important for phytophthora protection, and pruning is vital to maintain sunlight on the productive parts of the tree. "Building carbohydrate reserves through winter is critical to support fruit set in spring."
NZ Avocado represents 1500 growers across various regions. "Most of our 1,500-plus growers and orchards are small operations," Siebert said, with an average orchard size of about 3.5ha. NZ Avocado supports growers through research, advocacy, and marketing initiatives.
Source: NZ Herald