The Candy Berries line, the flagship brand of Gentile Group, has been available on markets throughout Italy for over a month now. The extensive production and sales catalog includes raspberries, blackberries, blueberries, and currants cultivated in southern Italy, able to cover a good part of the year.
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"It was not long before we received positive feedback from operators in the national markets, who were enthusiastic about the project," says Loris Gentile, founder of the company. "We are proud of the success that our brand, which is entirely dedicated to the world of berries, is achieving. In Italy, however, there is a lack of qualitative differentiation, and the increase in consumption is held back by the variability found by consumers, who often do not recognize a satisfactory taste quality in small fruits."
The Candy brand is designed to simplify consumer purchasing choices. For the company, those who buy Candy are aware that they are taking home a product of extreme quality, carefully selected, and with a refined taste. "If the product does not fulfill the characteristics dictated by the Candy protocol - fine selection, it is marketed under other brands," adds the manager. "Sales volumes are in any case guaranteed twelve months a year with the Fruttini, Fruttini Italian, and Gentile Group lines."
"We have become the reference company for small fruits in Central and Southern Italy. By constantly working on this project, we can say that the goal of being a point of reference for consumers has been largely achieved. A raspberry ripened on the plant is quite different from a raspberry picked unripe and ripened in a unit. Hence the idea of creating our premium line. It is truly disheartening to find blueberries, blackberries, and raspberries of questionable quality in various big retail chains, as it is holding back the growth of this wonderful sector. Taste, sweetness, and healthiness of the product are essential," stresses Loris Gentile.
Francesca Quinto, co-founder of the Gentile Group, highlights how fruit quality is essential to retain buyers. "Consumers should never be betrayed when it comes to product quality. If this happens, the sector will not grow. Behind the Candy brand - premium selection, there is a careful study of the product and high production costs. We not only choose the best variety to include in our catalog, but also the seasonality, and the right time of harvest, above all, we make a careful selection to avoid (negative) surprise effects for consumers, who are often faced with a product that is faulty and unsuitable for consumption, not to mention a waste of money, due to wrong and careless selection. We are almost ready to launch the third division of the Candy brand: Candy Tropical, which will include the major products enjoyed by consumers. Further details will be provided in the coming weeks."
For more information:
Gentile Group Soc.coop agr
Via Massimo D'azeglio 8
75025 - Policoro (MT)
+39 379 2280437
[email protected]
gentilegroupitalia.it