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Observations by Pippo Caggia

Good start for Sicilian grapes destined for the Canadian market

"We want to tell the world how sweet Sicily is," says Pippo Caggia, manager of the Superpippo winery, from his vineyards in the province of Catania, Italy. "We do this by supplying the markets with table grapes harvested at the right degree of ripeness and with a Brix level that now reaches 16-17. We have also won the loyalty of Canadian operators through our successful mission. After a recent and initial sample of three pallets shipped by air to Canada, we will now continue to supply grapes with seeds thanks to a meticulous logistic management to these overseas destinations."

The sample boxes were sold to high-end American stores. "The cost of transport by air has had a considerable impact (+1.50 €/kg over the price of the grapes); on the other hand, transport by sea reduces the cost by about 80%. Canadian customers will continue to be supplied until mid-September, or at least until the product becomes suitable for shipping. For all other operators, we will continue until the end of November."

There is also good demand from European consumption markets such as Poland, France, Czech Republic, Belarus, Slovakia and Germany.

"We had a great start in mid-May and things are going very well with Victoria, Red Globe, Black Magic and Palieri. The containers going to Reunion Island (in the Indian Ocean) are also doing well. The key is to deliver bunches of quality without getting caught up in the rush to cut out of necessity. If you harvest when the grapes are not ripe, you lose not only the weight but also about 20 percent of the selling price."

For more information:
Pippo Caggia
Superpippo s.r.l.
C/da Giurfo sp. 38 III
95040 Licodia Eubea (CT)
Tel.: +39 335 6294146
Email: [email protected]

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