With national initiatives being created across the food industry to encourage more family meals, the FMI (Food Marketing Institute) Foundation recently announced their 2023 Gold Plate Award winners. In the category of Manufacturer, greenhouse fruit & vegetable company Pure Flavor® won the Gold Plate Award for their 'Together' campaign that supported FMI's National Family Meals Month™ this past September.
"The Gold Plate Awards are a vivid celebration of the food industry's dedication to promoting family meals," said David Fikes, executive director of the FMI Foundation. "Through diverse initiatives like healthy family meals, celebrating cultural cuisines, and more, this award highlights the industry's unwavering commitment to fostering family togetherness at home."
Photo credit: Pure Flavor® © 2023.
Pure Flavor's 'Together" campaign was strategically designed to bring awareness to the idea that together, families can be as diverse and varied as the food that they share around their tables. The theme of Cook Together – Eat Together – Grow Together was at the core of the promotional campaign this year, highlighting the importance of family meals by encouraging meal prep, family interaction, and the consumption of fruits & vegetables together.
"Our month-long omni-channel approach garnered more than 1,000,000 impressions across all our channels combined during our 'Together' campaign. It further demonstrated that we were connected with the right people on the right channel at the right time with the right message. We are incredibly honored to receive FMI's Gold Plate Award for the second year in a row for a strategic marketing campaign designed to help increase fresh produce consumption", commented Chris Veillon, Chief Marketing Officer.
"Creating togetherness around mealtime has always been a goal for the Healthy Family Project. When we make it a priority to be 'together,' we also tend to add more nutritious options to our plate, which helps create a healthier generation. We are honored to partner with Pure Flavor to encourage family meals together during National Family Meals Month and beyond.
Photo credit: Pure Flavor® © 2023.
2023 Gold Plate Award Winners:
- Category: Retailer 1-49 Stores; Skogen's Festival Foods
- Category: Retailer 50-199 Stores; K-VA-T Food Stores Inc. (Food City)
- Category: Retailer 200+ Stores; Hy-Vee Inc.
- Category: Community Collaborator; IFPA Foundation For Fresh Produce
- Category: Supplier; Pure Flavor
For more information:
Chris Veillon
Pure Flavor
Tel.: (+1) 519 326 8444
[email protected]
www.pureflavor.com