American cherries are in hot demand. Every year from June to August is the production season of American cherries, and the sales of this season are expected to last until the end of August. According to Manager Zhang, a merchant at the Xinfadi Wholesale Market in Gaobeidian, the price of cherries this season is not very satisfactory, consumers are not positive, and the market demand is not as good as in the same period in previous years.
According to Zhang, at the beginning of this year's production season, when the first batch of American cherries arrived, the season of domestically produced cherries was not completely finished, so they competed with each other in terms of sales. On the other hand, the quality of the early products was not good, mainly reflected in the unsatisfactory hardness, so the prices could not go up.
In July, the wholesale price of air freight 10R is only 40-60 yuan/kg, 260-300 yuan/piece, less than half of previous years. At the end of July and the beginning of August, the volume of arrivals gradually increased, and the quality tended to be stable, mainly large fruits above 9.5R. As the volume of arrivals increased, market demand was stimulated, and prices began to rise accordingly. The recent market has picked up relatively, and the price of one piece has risen to about 600 yuan.
From the perspective of consumers, the investment and maturity of American cherries in marketing are far inferior to those of Chilean cherries, and their prices are relatively high. This year, major platforms also provided less support for American cherries, resulting in consumers' low willingness to purchase them, and the market demand is not as large as in previous years. "As far as our stall is concerned, we have increased our imports of American cherries this year. We don't think there are any unsold products, it's just a question of whether the price is ideal."
"American cherries can be sold until the end of August, and then Chilean cherries will be on the market. At present, fruit trees in Chilean production areas have bloomed. The relaxation of pandemic measures is a great benefit for importers and exporters. Recently, after three years, many importers went to Chile for consultation and negotiation."
"From the perspective of volume, the import volume of Chilean cherries is increasing, and the price is accepted by more and more consumers. For example, when the first batch of Chilean cherries arrives, the wholesale market price is 320-340 yuan/kg, and when the domestic cherries first came out this year, they could sell for 400 yuan/kg at the most expensive time, and this high price lasted for more than 20 days. In my opinion, domestic high-quality fruits will not form fierce competition with imported cherries. Because first of all, the window period is different, which can form a good complement. Second, it can expand the product categories on the market to meet the growing consumer demand for multiple categories and varieties.”
