Naturipe Farms is pleased to announce the addition of Matthew Lyons as director of business development, value-added fresh. In his role, Lyons will manage the value-added fresh division as it expands its footprint in the food service, quick serve, and retail channels. Lyons will also contribute to new product development.
“Working with a household name in the berry industry is exciting in its own right, but I am truly excited to work with this team as we expand the company’s reach into healthier produce-forward snack and meal options,” said Lyons. “I’ve enjoyed a partnership with the Naturipe team over the years, and I am honored to now stand beside them in this role.”
Right: Matthew Lyons
A food industry professional with more than three decades of experience, Lyons most recently held the role of director of sourcing at Produce Alliance, where he supported customer proposals, client design and optimizations, and new channel endeavors. He also spent nearly six years with Starbucks Coffee Company as a sourcing manager. For the first two decades of his career, Lyons worked at River Ranch Fresh Foods in multiple operation divisions, including sales and development. Lyons’ uniquely well-rounded background, which also includes nine years of working with Naturipe Farms as a customer, makes him a strong fit for the company as it continues to expand and innovate its business and product lines.
Lyons will report to Steven Ware, vice president and general manager of value-added fresh.
“We are enthusiastic for Matthew to join our team here,” Ware said. “He comes with not only an extensive knowledge of the food industry but also a unique perspective on Naturipe from his time as a customer. The team believes he will play a key role in the expansion of the brand in new product development and sourcing.”
For more information:
Maeve Cronin
Naturipe
Tel.: +1 (978) 551-8570
[email protected]
https://www.naturipefarms.com/
