Although falling prices and over-supply are concerning, the World Macadamia Organisation (WMO) assured macadamia growers across the globe that their nuts still have a lot to offer, with the right industry support.
WMO chief executive Jillian Laing emphasised the importance of learning from other industries and exploring new opportunities and markets. Despite the challenges, she is optimistic about the work being done by her organisation to ensure the continued growth and consumption of macadamias.
“The industry is tracking to its forecasted doubling in supply from 2020 to 2025, and resulting price shifts have been long anticipated; this comes together with some other headwinds like recessionary times,” Laing explained. “Support from key industry players means the WMO has been able to commission research, garner invaluable insights, and create strong demand generation campaigns that are winning consumer consumption and increasing business buy-in.”