The Iranian currency is at an all-time low, which could represent an opportunity for exporters to increase their volumes. To verify this hypothesis, we spoke to several Iranian producers. While this may not be the case for the fresh produce sector, it is for dried fruit exporters, according to Mr. Navid Maghsoudi, CEO of atsMatin.
AtsMatin exports dates, pistachios, raisins, and dried fruits. The company does business with European countries, South Africa, United Arab Emirates, Turkey, India, Pakistan, and Afghanistan. The nature of AtsMatin's products, unlike fresh products, makes them resistant to long distance shipment and allows the company to reach distant markets.
As for the devaluation of the IRR, it has considerably increased the cost burden of the producers, according to Mr. Navid, especially when it comes to fertilizers, packaging, and imported farming tools, which has led to rising prices in the domestic market.
On the other hand, the currency devaluation helped astMatin to reduce its export prices for all its products, which was reflected in the increase in its export volumes. The first clients to increase their demand were from Pakistan, Afghanistan, United Arab Emirates, Turkey, and Russia. Mr. Navid expects his customers in Europe to follow and take advantage of the lower prices.
According to Mr. Navid, atsMatin will soon announce new prices in USD to give more margin to its resellers and increase its export volumes.
For more information:
Mr. Navid Maghsoudi
Tel: +989177195669
Email: [email protected] / [email protected]
Website: atsmatin.com