Fresh Prep, LLC's retail line, Green Fork, launched four salad kits across California and Nevada under The Save Mart Companies banners of Save Mart and Lucky California yesterday. The Everything But The Burger™ and All Hail Lemon Kale™ are two brand new SKUs from Green Fork and will join the Marvelous Mediterranean™ and Slammin' Sesame™ as the first products from the line to hit these markets. In April, Fresh Prep, a Boskovich Fresh Food Group, Inc. subsidiary, debuted Green Fork, a fresh, inventive retail line of salad kits, tender leaves, salad blends, and packaged vegetables with a mission to bring freshness and variety to every fork.
Green Fork is set to change the way consumers think about pre-packaged salads with inviting and playful packaging, a youthful edge, and chef-driven recipes. With no brand in the category appealing to younger millennial consumers from a recipe convenience and relevancy standpoint, Green Fork fills this gap with the goal of capturing consumers earlier to build brand loyalty.
Fresh Prep, LLC's retail line, Green Fork, launched four salad kits across California and Nevada under The Save Mart Companies banners of Save Mart and Lucky California yesterday.
Deep Silver, senior director of marketing at Fresh Prep and Boskovich Family Farms, led the development of Green Fork along with chef Andrew Hunter (of Wolfgang Puck, Niman Ranch, and Kikkoman R&D fame) to bring modern flavors and delicious combinations to the line.
"The Everything But The Burger and All Hail Lemon Kale salad kits are two new delicious salads packed with flavor, perfect for the family on the go or an exciting addition to the dinner table," said Silver. "We are excited to offer a product that customers will be able to enjoy and incorporate into their healthy meal solutions and lifestyles."
Green Fork will launch at Save Mart and Lucky California with these four salad kits in brightly colored, inviting packaging that lists the kits' ingredients for consumers. The Marvelous Mediterranean includes a sweet balsamic dressing and is packed with green cabbage, red cabbage, riced cauliflower, matchstick carrots, green kale, feta cheese crumbles, and seasoned flatbread strips.
The Slammin' Sesame includes a sesame ginger miso dressing with ingredients like red cabbage, green cabbage, green kale, matchstick carrots, green onions, sesame bits, and sunflower seeds.
The All Hail Lemon Kale kit features a citrusy lemon poppyseed dressing that pairs with green kale, Brussels sprouts, broccoli stalk, green cabbage, red cabbage, roasted pepitas, and sweet cranberries.
The Everything But The Burger kit includes iceberg lettuce, green cabbage, red cabbage, green onion, carrots, parsley, dill pickle, crouton crumble, crunchy bacon, and a secret burger sauce dressing.
All four kits will be distributed throughout Save Mart and Lucky California locations for a retail price ranging from $4.49-$4.99.
For more information:
Ashley Martinez
Fresh Prep, LLC
amartinez@js2pr.com
gwelch@boskovichfarms.com
www.greenforkfresh.com
www.boskovichfarms.com/fresh-prep-products/green-fork