International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, reveals a new berry to its lineup: Pink-A-Boo Pineberries® .
Pink-A-Boo Pineberries give a node to the berry's ripe pink hue.
The trademarked name is a play on words, giving nod to the berry’s ripe pink hue. Pineberries are white in color and turn a pink blush® when ripe. It has a strawberry flavor, but with essences of pineapple, pear and apricot. Since it has a lower relative acidity than traditional red strawberries, pineberries have a delicate flavor finish.
“Pineberries are a very exciting addition to our portfolio,” said Wish Farms owner Gary Wishnatzki, “There is a lot of buzz about them across social media platforms and consumers are expressing positive reviews.”
Pink-A-Boo Pineberries are packed in a one layer, 10 oz. consumer unit. The label features a picture of a ripe pineberry and the phrase “Ripe and Ready” for further emphasis. The branded, bright pink box holds six of these units, and its vibrant color is eye-catching on display.
The berry has a strawberry flavor, but with essences of pineapple, pear and apricot.
The pineberry was developed through traditional breeding techniques at the University of Florida. In fact, the red strawberries consumers enjoy today were crossed with a wild white strawberry many years ago. Wish Farms decided to prominently display “NON-GMO” on its label.
“In the past, promoting new berry varieties was a challenge because there were no visual differences. With Pink-A-Boo Pineberries and its striking white and pink color, it has become a great opportunity for us to expand the category, while providing a new high-quality product that resonates with both traditional and new audiences of berry lovers,” said Amber Maloney, director of marketing.
In addition to robust social media campaigns and partnerships, the company launched a page on its website dedicated to pineberries. It features frequently asked questions, growing regions, grower information and where to buy. There is also an Instacart “Buy Now” button allowing a consumer to add Pink-A-Boo Pineberries to their digital shopping cart.
Wish is growing the berries in both Florida and California.
Last season, retail trials were executed successfully on a small scale. With a ramp up from six acres, the company has exponentially increased acreage of Pink-A-Boo Pineberries in its strawberry growing regions in Florida and California. Wish Farms is harvesting nearly 100 acres of Pink-A-Boo Pineberries in Florida December-April and 150 acres in California with modest volumes beginning January, increasing through June and into fall.
“Our farm teams in Plant City, Duette, Salinas, Santa Maria and Oxnard have had gained good experience growing and packing pineberries, so I’m confident it will be another banner year for quality and taste,” says Wishnatzki.
For more information:
Amber Maloney
Nick Wishnatzki
Wish Farms
Tel: +1 (813) 752-5111
[email protected]
www.wishfarms.com
