Pacific Trellis Fruit, the year-round importer, grower, marketer and owner of the Dulcinea® Brand, has named Howard Nager as its new director of marketing and business development based in the Los Angeles office.
"We are excited to have someone of Howard's caliber and experience joining the company. He is an excellent collaborator and has remained customer-focused throughout his career in fresh produce," said Josh Leichter, CEO. "His leadership will play a significant role in executing our strategy and achieving our vision."
Nager will build robust marketing campaigns and promotions to further educate consumers on Pacific Trellis Fruit's exclusive high flavor varieties. He will also work with the team to build industry relationships to develop new business opportunities, strengthening Pacific Trellis's existing relationships with customers across the U.S. and Canada.
"I am extremely excited to join the team at Pacific Trellis Fruit and feel it is a great fit with my qualifications and personality," said Nager. "It is well known for its quality products marketed under the Dulcinea brand, customer service and a dedicated workforce focused on pursuing excellence. I look forward to working with our team to extend the widely recognized Dulcinea brand beyond melons and, more recently, grapes and cherries to additional items that will bring value to the supply chain."
Nager has more than 38 years of marketing and business development experience within the produce industry, most recently serving as vice-president of business development and marketing for Progressive Produce. His talent and know-how will be most welcome in his new role.
See the Pacific Trellis Fruit team and Nager at the upcoming Southeast Produce Council’s Southern Exposure in Orlando, FL on March 5th. Stop by booth #219 to learn more.
For more information: Shelby Ralston
Pacific Trellis Fruit
[email protected] https://www.pacifictrellisfruit.com/
