Zespri™ is excited to meet with retailers at the SEPC Southern Exposure trade show in Florida March 3-5, 2022. Retailers can look forward to another successful season with Zespri as promotional planning for the season begins before shipping kiwifruit in mid-May.
Zespri’s market development managers will be available to discuss customized programs for retailers and to reveal new shipper displays with updated graphics that showcase Zespri’s new consumer digital marketing campaign.
Zespri will have merchandising displays at its SEPC Southern Exposure trade show booth featuring its customized, proprietary clamshell that stands out at shelf and is stackable and easier to merchandise.
“We are excited for retailers to visit our booth so we can thank them for a great season last year and start planning for 2022,” says Susan Noritake, Zespri’s head of sales for the North American market. “Zespri is the #1 selling kiwi brand and the third fastest-growing category in the fruit bowl, and Zespri SunGold Kiwi accounts for 61 percent of the category’s growth. Our goal is to help retailers grow sales by utilizing our marketing resources, building bigger and more prominent displays and to share our consumer campaign designed to drive shoppers to their stores.”
Zespri will have merchandising displays at the booth featuring its customized, proprietary clamshell that stands out at shelf and is stackable and easier to merchandise. “Retailers can increase sales up to 200 percent by placing these merchandisers in their produce section,” says Noritake.
The new shipper displays will feature updated graphics highlighting elements from its “Go Sweet. Be Bold” integrated consumer marketing campaign. The campaign encourages shoppers to break from the mundane and shake up the contents of their fruit bowl with Zespri’s SunGold Kiwifruit.
The digital component will include social, email, online video and display advertising in addition to driving trial with Ibotta, digital coupons and event activations. Zespri is also tapping into its growing online fan base and influencers by amplifying sweet and bold experiences on social media to drive excitement for Zespri SunGold Kiwifruit. The campaign will also highlight the nutritional value of SunGold.
“We look forward to the SEPC live event to start planning with retailers ahead of the season start,” says Noritake. “Building on the success of last season is even more promising with our new programs and displays.” In addition to planning, meeting the team and learning more about all Zespri has to offer to help increase sales, retailers and industry leaders have a chance to win Apple AirPods Pro® as a bonus for stopping by the booth.
For more information:
Jill Netzel
Zespri
Tel: +1 (818) 718-8084
[email protected]
https://www.zespri.com
