The 2020/21 season has just ended, 10 month of sales due to a super-storable apple with excellent shelf life. After 20,000 tons sold in Europe, in 2021 the European club Crimson Snow will increase volumes to 30,000 tons, but above all, the commitment to quality and sustainability increases.
The European partners are finalizing the estimates, with excellent quality found everywhere, and above all excellent sizes in this year characterized by small apples throughout Europe.
"It is essential for us to pick attractive purple red apples with perfect inner quality, that means crunchiness, good sugars and ripe aromas“, explains Luis Clementi, chief technician at company Gebrüder Clementi." That´s the reason why we educate our producers, we share our experiences and want them to become our #HappyGrower. We motivate them to wait long for the harvest, possibly November, as fruit picked later in the season is simply perfect off the tree, ready to be shipped to consumers.“
"We already started sending apples to Esselunga, our most important customer in Italy,“ according to Marco Rivoira of Rivoira company. "Esselunga loves this apple for its appearance and taste, good shelf-life and no bruising. Snow, as we love to call it, is a winner because of the incredibly long storage, which enables 12 months sales, and therefore no imports in the off-season are needed. Crimson Snow® is therefore a sustainable brand. Also because the majority of apples are produced in Italy, and therefore the routes to Italian shelves are very short."
Klaus Hölzl, chief salesman at VOG, about sales: "For us it was the first sales year with a critical volume, but the entrance into the club was very smooth, as other Partners did a great job in past. Now it´s about maintaining and expanding customer network in Germany, Italy and Spain, as well as building new markets. We like the Club, a group of heavyweights with a clear plan: the planting program of 700 hectares is mostly done, therefore the Club will increase importance even more. The supermarkets like the apples, the consumer is in love with Crimson Snow®, and the positioning is also very clear. This brand will give satisfactions to everybody in the supply chain."
Jürgen Braun concludes: "The consumer is really stunned by our apple. At tastings, 90%+ want to buy it, all over Europe. At B2C level we are intensifying our activities on socials (Instagram, Facebook, Youtube) and at point of sale. We invest in some sporting activities and events, in winter we support the FISIP (Italian Paralympic Winter Sports Federation) while in summer we treat more than 200 tennis clubs with Ferrero’s “kinder tennis” circuit, which also includes stages of wheelchair tennis for kids.”
For more information:
Jürgen Braun
Crimson Snow
Tel: +39 0471 660 640
Email: [email protected]
www.crimsonsnow-apple.com
