On New Year’s Eve, The Wonderful Company, parent to POM Wonderful, Wonderful Halos, and Wonderful Pistachios and Almonds, launched it’s first-ever consumer-facing campaign to officially welcome in the New Year via their Times Square digital billboard. The billboard is located at One Times Square, where about two million people gathered to celebrate New Year Eve.
With 3.5 billion servings of Wonderful products enjoyed each year, the purpose of the consumer campaign is to create synergy amongst the Wonderful brands, while helping to establish a strong connection to the Wonderful name among consumers.
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