"China: Hebei pear industry joins in "Choice Fruit Alliance"

"Hebei is a large producer of pears. In order to promote the production and management advantages of Hebei pears, the Hebei Choice Fruit Alliance Business Management Co.Ltd. was founded on 30 September 2017. By using the same methods and corporatizing management, the members can use their collective strength to improve their product quality and establish their brand, create an international pear brand, and increase their influence and competitiveness on the international market, so that they will become popular amongst Chinese and foreign consumers," explains Ms. Wu Yaqiong, CEO of the Hebei Choice Fruit Alliance Business Management Co Ltd.

"The Choice Fruit Alliance is a brand management company that was established by nine leading enterprises in the fruit industry. It uses open partnerships to bring in more new companies, and grow its influence and cohesiveness in the industry. Through new development methods, we are hoping to improve the uneven industry development. We are focused on five core development ideas: innovation, coordination, sustainability, openness and collaboration. By using these ideas, we are continuously extending the pear supply chain, improving employment opportunities, building a brand, and improving product quality, so that we can offer safe, high quality pears to consumers worldwide."

"As we want to guarantee our product quality and safety, improve brand effectiveness, innovate management methods, develop our collaborations, and grow and strengthen the industry, we have formulated a uniform evaluation procedure that specifies production site, product and export standards, so that we can keep carrying out our five core concepts."