Pear Bureau Northwest has announced Sprouts Farmers Markets Produce Warehouse as the winner of their 2017 Pear Retailer of the Year to award. The award, which will be presented on the show floor of the 2017 PMA Fresh Summit, is based upon an exemplary record of pear category improvements in merchandising performance and sales increase.
2017 marks the second consecutive year Sprouts has received the award. "Sprouts has again done an outstanding job of building their pear category," stated Kevin Moffitt, Pear Bureau Northwest CEO. "On behalf of nearly 900 pear growing families in the Pacific Northwest, we congratulate the Sprouts team and truly appreciate their support and focus on pears."
Each year, Pear Bureau Northwest partners with grocery retailers across North America to increase overall success in the pear category. Continuing on their path of the previous year, Sprouts has pursued many of the best practices for increased pear category sales recommended by USA Pears, including displaying two green pear varieties at once.
They were also awarded based on giving shoppers choices by promoting multiple pear varieties, carrying two sizes of top selling varieties, increasing impulse purchases through in-store sampling, allocating plenty of the valuable front of store space to pear displays, and training personnel to improve category knowledge.
"The implementation of these best practices no doubt brought new consumers to the category while fully satisfying and pleasing their current pear customers leading to increased sales," said Moffitt.
Sprouts Director Chad Miller told, "we are very excited to be recognized and to know that the effort of our team members continue to make our stores a trusted destination for pears."
For more information:
Kathy Stephenson
USA Pears
Tel: +1 800 547 4610
