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Strawberry oversupply hurting AU growers

Queensland strawberries are in over-supply and practically being given away. While the spring favourite fruit is flying off grocery shelves for $1.50 a punnet, the cheap prices and high quality come at a price for the industry.

Unpredictably warm winter temperatures are ripening strawberries early and a surplus of plants in the ground across the state means there are more strawberries than the consumer can eat.

Queensland Strawberry Growers Association vice-president Adrian Schultz said if there wasn't an early spring cold snap, prices would stay low and the over-supply would continue.

He said the peak strawberry period was traditionally in September but it had come early this year and was likely to hold until the weather changed.

"It's a combination of a number of things, the warm weather brings the berries on faster but it also creates smaller fruit which is harder to sell. A high percentage of the crop we can't sell because the consumer wants the big fat strawberry," he said.

"It means we are throwing away a large percentage of the crop that has nothing wrong with it at all.

The Queensland Strawberry Growers Association is working with farmers to develop a healthy Queensland strawberry export market which would ease pressure on the domestic supply and return prices to a profitable margin.

Read more at qt.com.au
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