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New watermelon varieties make progress in Latin America

In Latin America the most popular traditional watermelon varieties are the large Crimson type diploids (with seeds). Despite the conservative attitudes of both the customers and the growers, OriGene Seeds believes they have changed watermelon consumption, particularly in Colombia and Peru.

To their surprise, growers have learned that OriGene Seeds new watermelon varieties have several unassailable advantages, which have aided their gain in popularity.

The advantages include:
  • Solid & strong root systems – the new generation of seeds create a massive root system that penetrates the soil and helps the plant obtain water, a precious commodity in Latin America,
  • Better Leafy coverage – the new varieties' vines are large, wide and leafy. It protect the watermelons fruits like a parasol and help avoid 'sunburn'.
  • Taste and texture – superior taste and crispiness the traditional varieties, according to OriGene Seeds.
According to Juan Jose, 'The significant high quality of the our new varieties together with the intensive and intimate support we are providing to the growers in their fields has set us apart from other seed companies working in South America'.

Colombian and Peruvian growers have learned Origene seeds advantage and responded very quickly to the change, they said.

source: israelagri.com
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