After a 12 year negotiation, New Zealand is shipping its first export of persimmons to mainland China in what exporters say will be a multi-million dollar opportunity for the industry.
Negotiations between the Ministry for Primary Industries and China's quarantine authority AQSIQ concluded successfully this week.
Gisborne-based exporter First Fresh will send its first shipment next month, following approval from AQSIQ.
First Fresh managing director Ian Albers said the strategy would be to start small and gain a clear understanding of its Chinese consumers before taking the next step.
source: nzherald.co.nz
