Domex Superfresh Growers® are celebrating the cherry season with the launch of their “Sweeten up Your Summer™” photo sweepstakes. For the past three cherry seasons, Domex Superfresh Growers drove more than 50 million consumer impressions to their #EatCherries summer social campaign on their Instagram, Facebook, Twitter and consumer blog.
“It is no secret how much consumers love cherries. They are always a great accompaniment to any and all of their summertime activities. We have found that consumers also enjoy posting photos on social media of their family and friends sharing laughs, great times and enjoying the sweet taste of cherries. Consumer focused marketing promotions like our ‘Sweeten up Your Summer Sweepstakes’ help us to create an active online dialogue with our consumers, generating excitement for the cherry category and helping prepare our retail partners for the changing demands of the modern marketplace,” said Mike Preacher, Director of Marketing and Customer Relations at Domex Superfresh Growers.
For 2017, Domex Superfresh Growers have refreshed their digital social content kit with updated graphics and art for social promotion, pre-written tweets, product photography and delicious cherry recipes, including:
Cherry Smoothie Bowl (video), Roasted Cherry Bourbon Cake, Bourbon Cherry S’mores Milkshake, Cherry and Sweet Potato Summer Side Dish,
Roasted Cherries and Cream Breakfast Topping.
“Our retail partners have found our content kits to be very useful in helping them accurately talk about our cherries. The content is designed to easily plug in to a retailer’s social content calendar and workflow, saving their Social Community Manager’s time and resources. We can also create customised content based on the needs and goals of our retail partner,” added Preacher.
To enter, consumers are asked to upload an original photo to Twitter, Facebook or Instagram, showing off how Superfresh cherries sweeten up their summer -- from family gatherings and summer vacation adventures to sporting events and outdoor picnics. The image caption should include the Superfresh hashtag #EatCherries and the company should be tagged: @Superfreshgrowers. The photo sharing sweepstakes started July 1st, 2017 and ends July 31st, 2017.
Through a random drawing held in early August, three winners will be announced. One Grand Prize winner will receive a gift card for $1,000, one First Prize winner will receive a gift card for $500, and one Second Prize winner will receive a gift card for $250.
For more information:
Mike Preacher
Domex Superfresh Growers
Tel: 509-966-1814
