The supermarket chain Dia has recorded an increase in the sale of fruit, vegetables and food in general via the internet, as confirmed by members of the chain's management team at a meeting in London with analysts and investors.
The managers of the distribution firm see e-commerce as an opportunity to grow, and predict that their online sales in Spain alone will multiply by six in the next four years, reaching 120 million Euro.
Of the documents presented at the aforementioned meeting and which have been made public by the company through the National Securities Market Commission (CNMV), it can be extracted that Dia currently invoices around 20 million Euro online.
In Spain
Last year, the company recorded net sales exceeding 5,000 million Euro, which reflects that e-commerce still has little weight in the food sector, although it is growing.
At the end of February, the CEO of the firm, Ricardo Currás, told reporters that Dia had tripled its online sales in 2016, and revealed that, at the moment, they are neither earning nor losing money in this channel; quite unlike what some of its competitors say, admitting that, for now, the business isn't profitable. "Dia is committed to being the best internet distributor in the Spanish market and to converting its more than 4,000 stores in Spain into meeting points for additional services and the e-commerce of non-food products," reads one of the documents.
According to data provided by Dia, its digital customers are significantly younger than those of its physical stores. 47% of its online shoppers are younger than 40 years old, compared to the 25% of customers within this age group who actually go to the supermarket.
Source: hortoinfo.es
