Pink Lady to launch media wave in Europe starting in June
At the same time, Pink Lady will be present at 3 major events:
Pink Lady is supporting a crew of 3 women during the fortieth edition of the French Sailing Tour de France. From 7- 30 July, the Pink Lady Pays de l'Or Hérault team will sail sporting the brand’s colours. At each of the race’s 9 stages, the Pink Lady stand will welcome hundreds of thousands of visitors to promote their brand and offer tastings, games and goodies.
In Germany, Pink Lady’s stand will be part of a green zone supporting cultural and sustainable festivals in 5 cities: Munich from 1-6 July, Düsseldorf from 8-13 July, Berlin from 15-20 July, Frankfurt from 24-28 July and Hamburg from 31 July to 5 August. Creating significant ‘traffic’, this particular event is supported by specific trade marketing tools and is expected to attract 120,000 visitors.
In Austria, Pink Lady will participate once again in the Donauinselfest festival from 23-25 June with 3 million visitors expected.
For more information:
Julia Savin
Pink Lady Europe
Tel: +33 0 490 3365 02
Mob: +33 0 762 0976 24
[email protected]
