Temperatures on the European continent have gone up and the demand for melon and watermelon, two of the most refreshing and stereotypical summer fruits, has soared. It has been a matter of just two weeks, since temperatures started to reach higher levels on 22 May.
The rise in the demand comes after a fairly poor campaign start for almost every company, with low demand and, consequently, abnormally low prices, of around 30 to 40 cents per kilo for watermelons already ready for marketing.
The abrupt arrival of the heat, with temperatures more typical of the month of July than of May, has, in any case, led to significant price increases, which brings relief for the current campaign.
The digital newspaper Hortoinfo had already reported last week that, given the increase in the demand, there was not enough melon and watermelon in the province to meet the orders that had started to arrive from all the destination markets.
While ten days ago a kilo of watermelons cost around 40 cents at origin, in recent days the price has increased by up to 50 percent. In the case of melons, the behaviour is very similar, with the price of the fruit ready for sale going from barely 50 cents to exceeding 1 Euro per kilo.
This good trend will continue for several weeks, although not for too long, because other producing areas of the south and the Spanish east will soon also start marketing their melon and watermelon harvests.
Source: lavozdealmeria.es
