Pipfruit NZ to change name
Pipfruit NZ chief executive Alan Pollard says the old name was causing confusion outside the farming community; the organisation was being linked to oranges and plums because they have pips.
“Pipfruit NZ is only about apples and pears; it worked okay, as we used to interface only with growers,” Pollard says.
Nowadays the industry deals with students, potential workers, the Government and international clients. Pollard says New Zealand Apples and Pears has been chosen as the new name; the logo has also been modified.
source: www.ruralnewsgroup.co.nz
