The agency Pitted Cherries has won the tender organised by Atlanta Poland S.A. to be in charge of the marketing activities for its flagship brand: Bakal. The companies started cooperating in February 2017.
Activities will include the promotion of selected product categories and the management of Bakal's brand image.
Pitted Cherries is responsible for creating strategies and concepts for creative communication in the area of social media. The firm also produces creative video films and product photo sessions.
"When choosing an agency, we took into consideration the viral potential of the idea and the concept of engaging content. The proposal of Pitted Cherries was the most interesting in this regard," affirms Hubert Blaszczak, Marketing Manager at Atlanta Poland S.A.
On the side of the agency, the coordinators will be Michał Maciejewski, Strategy Director, and Marta Kocięba, Account Manager.
"This is one of the most important deals we have won recently. The campaign we are implementing is based on a creative and non-standard concept. This is precisely the direction in which we intend to develop," comments Michał Maciejewski.
Source: nowymarketing.pl
