Driscoll’s Carmina in its second year of commercial production, is a unique variety which they claim is raising the quality level of the winter raspberry which is available from early December till begin March. This variety is being produced in Southern Europe and Morocco.
Both in continental Europe and the United Kingdom, Driscoll’s raspberries are showing strong growth throughout all channels. The company believes part of this growth is due to their newer winter varieties, such as Driscoll’s Carmina and Driscoll’s Alicia.
Through a unique breeding programme, Driscoll's aims to combine as many good qualities in one variety as possible and according to Driscoll's independent consumer research the flavour is appreciated with a 6.8 out of 9 in comparison with other varieties, which were rated at 5.3. By creating a variety that comes with better quality in the winter, the varieties are helping grow the raspberry business.
source: Driscoll's
