Strawberries will be in the spotlight at Macfrut
The whole initiative will be accompanied by music, with two tribute evenings to celebrate the 50th anniversary of the legendary Beatles song Strawberry Fields Forever, during which the best Italian Beatles Bands will perform, with themed merchandising, vinyl records and vintage items.
"Strawberry Days is the result of a team effort, created in a short time by bringing together public and private parties, merging agricultural and tourism aspects", says Renzo Piraccini, President of Cesena Fiera. "We have chosen strawberries for several reasons: it is the symbolic fruit of the 2017 edition of Macfrut and, in 2020, Rimini will host a major international strawberry symposium that is expected to attract 1,000 researchers from all over the world. Strawberries also symbolise the revival of fruit and vegetables, previously in decline, but now intensively produced by investing in high quality".
Exhibitions, events, tasting sessions and promotions in more than 100 major retail outlets will be organised in many tourist resorts in Romagna.
"Promoting a territory is worthwhile if done in an integrated manner and connecting different sectors: tourism, food and wine, agriculture," says Simona Caselli, Councillor for Agriculture of the Emilia-Romagna Regional Administration. "Macfrut is not only a trade fair, but also a platform for promoting healthy lifestyles. Strawberry Days goes in this direction, especially in a tourism-friendly city like Rimini. There is a growing interest in fruit and vegetables, also thanks to the great attention to healthy eating: now is the ideal time to promote the sector. Our producers have invested in quality and are focusing on internationalisation: the results are there for all to see."
For more information:
Elena Vincenzi and Alice Camellini
Macfrut c/o Fruitecom
Tel: +39 059 7863894
www.macfrut.com
