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Australian growers capitalize on Chinese demand for blueberries

Australia harvested its largest ever crop last year at 10,908 tonnes, which drove growers to expand their export markets, especially in China. Now detailed research commissioned by the Australian Blueberry Growers Association (ABGA) into the demand for Australian-grown blueberries in China has revealed a strong and growing market.

ABGA president, Greg McCulloch, said Australian blueberry growers already know they have a superior product compared to those countries that currently have market access to China.

“This research conducted by Shanghai-based Knudsen & Co confirms that there is an existing and growing Chinese demand for Australian blueberries that recognises the superior taste, size, food safety and nutritional value of Australian grown blueberries,” Mr McCulloch said.

The report said that projected Chinese demand for blueberries was 20 per cent per annum, making it the fastest growing fruit category in China.

source: goodfruitandvegetables.com.au
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