The strawberry campaign is currently at its peak. Now is the time when the most production is marketed due to the good weather conditions. This is taking a toll on strawberry prices, which have fallen considerably because of the greater volume available. "At the moment, the price per kilo stands at around 2 Euro," states Ricardo Rodríguez, manager at Hazafruit Global.
"We estimate the total volume left to be harvested at about 50,000 kilos," says Rodríguez. In total, this Spanish company plans to have marketed 85,000 kilos by the end of the campaign, with the shipments going mostly to the UK, the Netherlands, Italy and Dubai. Only 25% of its production will remain in the domestic market.
At the moment, the biggest competitors for Spanish strawberries are Egypt and Morocco. "Their weather is similar and labour is cheaper," explains Rodríguez. Consequently, production costs are cheaper, making them more competitive in the international market. "Moreover, the Egyptian government is subsidising the transport, which is the sort of thing you can hardly compete against," states Hazafruit Global.
For more information:
Ricardo Rodríguez
Hazafruit Global SL
Tel.: +34 609030440 / +34 608945430
