Tesco reports that "Perfectly Imperfect", an initiative that the retailer launched in January as a test in 50 stores in Central Europe, including 14 in Poland, has turned out to be a hit. Polish customers have appreciated the advantages of purchasing vegetables and fruits that do not meet the usual standards in terms of appearance, and are eager to buy them, so the retailer has decided to expand the program and introduce it to 230 stores nationwide.
After a few weeks since the launch of "Perfectly Imperfect", one in ten kilograms of all beets and carrots sold in Tesco hypermarkets are non-standard. In the smaller format stores, every fifth vegetable in the beet category belongs to the "non-perfect" group, while in the case of carrots, it is one in every seven. Meanwhile, "Perfectly Imperfect" apples represent an average of one third of the sales.
Tesco's goal is to prevent food waste, so the company has implemented the "Perfectly Imperfect" program to encourage consumers to buy non-standard fruit and vegetables.
The "Perfectly Imperfect" program includes apples, beetroots, carrots and potatoes, which look and feel a bit different from what customers are used to. The initiative has become very popular in the UK, and in January this program was introduced to a number of countries in Central Europe.
Source: sadyogrody.pl
