Agreement to bring locally grown blueberries to the Middle East
Upon signing the agreement in Berlin, Elite Agro cluster managing director Saeed Al Bahri said: “Blueberries are a super fruit, rich in antioxidants which are important for fighting many diseases. We are very proud and excited to secure the rights to grow this important and valuable crop.”
Currently blueberries are flown into the Middle East but with the global demand for blueberries growing they hope growing locally will help the industry in the Middle East. According to Euromonitor, UAE consumers ate 1,200 tonnes of blueberries in 2014. There was a 7.6% total market consumption growth between 2014 and 2015.
source: hoteliermiddleeast.com
