BelOrta, a Belgian fruit and vegetable cooperative, has joined the European Fruit Cooperation (EFC) as shareholder and Belgium licensed partner for the Kanzi, Greenstar and Migo brands.
EFC works with around 1,600 fruit producers, and all together its turnover is around €330 million a year.
“We are proud and happy with our new shareholder and licensed partner in Belgium," commented Ilse Hayen, CEO of EFC. "BelOrta is a strong commercial organisation with a clear and inspiring vision on the worldwide future of fruits and vegetables. This partnership will further strengthen our position in the market”.
Filip Fontaine, CEO of BelOrta added that the partnership "perfectly fits in our long-term strategy of innovation and adding club varieties to our assortment”.
source: esmmagazine.com
