More pear promotions because of vegetable shortages

Two weeks ago, the pear market suddenly revived. “No one saw it coming, but it suddenly all went very quickly,” one fruit trader says. “But besides pears, there is also more demand for Elstar apples. That demand is quite a bit lower, because apples from abroad are offered for less money, but I feel very hopeful about the ULO-stored Elstar apples for the remainder of the season. The apples treated with Smartfresh in the cold stores will round off the season, and I do not rule out a price shift. Furthermore, we see a good demand for Red Prince from distant destinations. As regards Jonagold, we will have to wait and see how sales will go. But if quality remains good, it might end up all right.”