Producers have been asked for too much. Traders should now combine their strength to create a peach classification useful for consumers. At the same time, retailers should welcome such new classifications. Nice peaches that taste good should be divided into two categories - this is the only way to make peaches and nectarines successful once again.
This is what was discussed on February 2nd 2017 in Santarcangelo di Romagna during a convention held by Crpv researcher Stefano Foschi and organised by Consorzio Agrario Adriatico.
The convention on February 2nd, 2017
"I have been repeating this for the past 12 years but nobody is doing anything. Peaches and nectarines should be divided into the "sweet and crunchy" and "juicy and refreshing" categories, so consumers can know what they are buying. Consumption is dropping because people never know what they are getting. Seeing that prices are often below production costs, I think the sector should find a solution."
Stefano Foschi during a display in 2016
But what are consumers looking for when they buy peaches? "A survey carried out a few years ago showed how 87% of European consumers want sweet peaches with a high Brix level. In Germany, they prefer sub-acidic varieties, which I define as 'juicy and refreshing'."
So, either sweet or sub-acidic. In addition, red peaches are more popular. There is no need to add anything else. The survey (Isafruit) highlighted how age and sex do not influence the choice. Peaches and nectarines must be promoted according to their flavour.
Foschi then described the main varieties he would advise planting in Romagna. The parameter most required is once again a pleasant flavour.
There is also the need for peaches that can be harvested at the right moment, therefore with a good shelf-life. The audience was mainly made up of producers who sell their produce in the Rimini and Cesena wholesale market. They need varieties with good grades and an excellent taste, because they are sold within a few hours by stallholders and street vendors.
A piece of advice for those thinking about planting a new orchard in 2017-2018 - read the list of recommended varieties, listen to the advice provided by technicians and nurseries and verify in person before choosing. Have someone refer you to existing orchards and talk to fellow-producers. Taste and examine the fruit, verify average grades. Then decide, because all varieties look good on paper.
