As Americans have increasingly focused on healthier food, Michigan's cherry industry has had to adapt. Michigan cherry farmers adapted by converting Montmorency tart cherries into dried fruits, concentrate juices and nutraceutical powders. As a result, they're opening palates around the world.
More than 60 published journal articles in the past 20 years on the health benefits of Montmorency cherries have helped back claims that they are a "superfruit," giving a boost to sales efforts.
With the help of diversification Michigan tart cherry production grew 21 percent over the past decade to 237.5 million pounds, accounting for about 75 percent of the tart cherries produced nationally. Nearly half are grown within 90 miles of Traverse City.
The new products, including juice concentrate, powder and capsules, have helped cherry exports rise 64 percent since 2007 to $30 million a year.
source: crainsdetroit.com
