“Understanding China’s fresh produce market”

From November 14th to 16th, the iFresh China Fruit and Vegetable Expo, an international exhibition for the fresh produce industry, will be staged in Shanghai. The event is one of the first in China that covers the domestic and international fruit and vegetable industry.

The Chinese fresh product market is developing fast. Investments are being made in cold chain logistics and storage solutions, albeit from a low base. China's fruit imports are increasing and retail sales are growing. Retail has moved almost entirely online in the big cities on the East coast. A substantial part of the fresh fruit retail is done online, marketing and packaging being key to online sales and promotion. iFresh provides a platform to understand the latest developments in the industry and to get to know some of the key players. Exhibitors include fruit importers and exporters, growers, machine builders, technology providers, and (online) retailers. A number of international companies will be present too, with or without trade offices in China.

According to the organisation: “In 2015, we gathered 450 exhibitors and 12,000 visitors from over 20 countries to our exhibition in Shanghai. The vast majority of attendees have given positive feedback; they commented that they had been able to gain insights into the full market information, make new business connections and will be returning. This had greatly motivated us to organise this year’s show. We wanted to inform the audience about the Chinese fresh produce market and its peculiarities. The market is distinctly different than any other market. In addition to the exhibition, we have also organised a conference. For this people in different parts of the Chinese produce and import industry have been invited to share their opinions with our guests.”

For more information:

Ms. Huang Jing
iFresh Information Ltd
http://en.ifreshfair.cn/
Telephone: (+86) 021-61995740
Email: huangjing@ifreshinfo.com