An exclusive strawberry variety produced by Spanish company Surexport and distributed in Italy by RK Growers - it's called "Victory" and is sold under the Doña Rosa mark.
According to Carlo Lingua, CEO for RK Growers, "we sold a lot of 'Victroy' during these first three months The variety has good shelf-life and organoleptic qualities. In addition, it is now available until June (it used to be available only until April)."
Carlo Lingua.
The campaign on the Italian market started in January. Strawberries are sold in 1kg wooden crates or 250/400/500g punnets. The latter are also available with a clear film so consumers can verify the quality, as the label is at the back.
"A clear film is associated with the concept of transparency - consumers can see appealing and healthy red strawberries harvested at the right time respecting quality and safety standards."
Surexport, the company for which RK Growers distributes strawberries and soft fruit, has 500 hectares of the former and 220 ha of the latter (raspberries, blueberries and blackberries). "Two years ago, we created the Berryway Group, which includes RK Growers, Surexport and Ortofruit with the aim of distributing soft fruit to Italian retailers 12 months a year."
Carlo Lingua concludes by saying that export volumes grew during the past year, especially for what concerns apples (Ambrosia variety) and kiwis. New alliances in the future will lead to further developments and an increased availability on the foreign markets.
Contacts:
RK GROWERS
Corso Italia, 56
12038 Saluzzo (CN)
Tel.: +39 0175 218635
Fax: +39 0175 280895
Email: [email protected]
Web: www.rkg.it
Author: Emanuela Fontana
Copyright: www.freshplaza.it
