Arlon Group invests in Grano Alimentos S.A.
The Company was founded in 2000 by Edi Deitos to add value to primary production by offering high quality products to the consumer. Today the Company has a significant market share in Brazil in the fast-growing frozen vegetable market. Grano uses a semi-integrated sourcing model and sources vegetables year-round from local producers in the region. The Company is known for its strong brand, the quality and reliability of its product offering, and the reach of its distribution.
Roberto Denuzzo, a seasoned food executive who brings more than 25 years of experience in the sector, including roles at Bunge and Sadia, has joined the Company as CEO, and Gustavo Cochlar, a finance executive with extensive food and beverage experience gained at Ambev, has joined as CFO. Founder and former CEO, Edi Deitos, will remain on the board of directors and will also be responsible for a variety of strategic projects at the Company. Ricardo Zortea, Director of Operations, and other key executives at Grano will continue to lead Grano's operations.
Charlie Conner, Principal, speaking on behalf of Arlon, said, "Edi has built a business that is focused on quality and is a leader in its industry. The Brazilian frozen vegetable market is poised to grow to meet the increasing needs of food service providers and consumers alike for the quality and the convenience of prepared frozen vegetables. The Company's unique sourcing capabilities and excellent relationships with local farmers make it well-positioned to meet this need."
For more information, visit www.arlongroup.com.
