According to representatives of the Association, increased consumption of apple juice is also a good way to tackle the oversupply of apples in Poland caused by the Russian ban on imports, as only by doubling the intake of apple juices and nectars an additional 140,000 tonnes of apples would be needed.
The juice market in Poland has been declining for several years. The average Pole drinks approximately 11.7 litres of juice per year per person (0.9 litres per month), which give an average of approx. 32 ml of juice per day, which is significantly less than recommended by nutritional experts. In the European Union, the average juice consumption stands at approximately 13.4 litres per year per person.
