Edible Arrangements acquires FruitFlowers brand
"We are thrilled to welcome the FruitFlowers team to the Edible Arrangements family," said Edible Arrangements' President Rob Price. "The expertise they bring perfectly complements the Edible Arrangements brand and we expect their integration into our system to be seamless, with no disruption in services."
Founded by Susan Ellman and Ellen Davis as a cottage industry in their own kitchens in the mid-1980s, FruitFlowers has locations in Broomall, Pennsylvania, and Wilmington, Delaware and generates approximately 30-40 percent of its sales through corporate clients.
Price said that FruitFlowers will continue to operate under the FruitFlowers brand during the integration phase and customers should notice no changes.
Source: broadwayworld.com
