The NERGI® baby kiwi expected back in stores Oct./Nov. 2013

The NERGI® baby kiwi will be back in the fruit department of stores in October and November. About the same size as a grape, NERGI® has a smooth, thin, edible skin, while its pulp, which resembles that of the kiwi fruit, is sweet and slightly acidulous.

NERGI® is mainly grown in France and the Netherlands using sustainable production methods. The harvesting is done by hand, fruit by fruit. It takes on all its sugars and aromas once it has been through the maturing chamber. It should be consumed when supple to the touch. NERGI® offers remarkable conservation qualities after being picked, allowing it to keep its appearance and flavour in stores for 3 months, compared to barely one month for traditional baby kiwi varieties.

The baby kiwi is particularly well suited to snacking. It can also be used in desserts, either on its own or as part of the most elaborate recipes. NERGI® has an abundance of vitamin C and dietary fibre.

The forthcoming increase in available volumes will go hand in hand with a programme of events and tastings in stores in Paris and the surrounding region during October.

NERGI® is highly prominent in social media. On Facebook a prize draw is held for fans in France to win several prizes, including an electric bike, by being the quickest to find NERGI® in an image packed with various colourful items.

NERGI® is marketed by PRIMLAND and FRUITWORLD. Consumer Sales Unit: 125g. In the fruit department of stores. www.nergi.info

For more information:
Jean Pierre CARUEL
SOFRUILEG
Tel: +33 (0)5 58 98 65 18
Email: jp.caruel@orange.fr