Shoprite, Fruit & Veg City, Pick n Pay, Walmart/Massmart to discuss produce opportunities in Africa
PMA to Host Fresh Connections Conference in Southern Africa
Confirmed speakers include: Richard Brasher, CEO, Pick n Pay, will outline South Africa’s second largest retailer’s plan for growth; Sherry-Lee Singh, operations lead, supplier development for Walmart/Massmart South Africa, will discuss new opportunities for sourcing; and Johan van Deventer, managing director of Freshmark (fresh produce procurement arm of Shoprite/Checkers) will join PMA President and CEO Bryan Silbermann in a look at global and local fresh produce trends, including challenges and opportunities for the African market. Brian Coppin, CEO of Fruit & Veg City, South Africa’s largest retailer, and Rich Dachman, vice president of produce for global foodservice distributor Sysco Corporation (USA), will sit on panel discussing new sales channels. Jan DeLyser, vice president of marketing for the California Avocado Commission (USA) and chair of the PMA board of directors, will present on best practices for engaging consumers.
The PMA Packaging Seminar will feature international and local packaging specialists discussing global trends in fresh produce packaging, including sustainability and recycling, and packaging technology such as modified atmosphere packaging, nanotechnology and shelf-life extension. Speakers include Lisa Cork, owner, Fresh Produce Marketing (New Zealand) and recipient of the 2013 PMA A-NZ/Produce Plus Marketer of the Year Award, and post-harvest packaging specialist Jeff Brandenburg, president, The JSB Group, LLC (USA).
Event Dates: Packaging Seminar: August 14;
Fresh Connections Southern Africa: August 15
Event Times: Packaging Seminar: 13:00–17:30;
Fresh Connections: 09:00–17:15
Event Location: Lord Charles Hotel, Somerset West, Western Cape, South Africa
For more program, session descriptions and registration, visit www.pma.com.