Tropicana take Fruit Powders to India
Inspired by the traditional technique of drying and preserving, PepsiCo’s research and development has enabled the conversion of fruit juice into powder while, the company says, retaining its great taste.
The powder juices are available in three flavours: Mixed Fruit, Juicy Orange and Refreshing Lemon.
Tropicana fruit powders will be available in Mumbai, Pune, Chennai and Bangalore and will be supported with 'aggressive' visibility and a 'robust' marketing mix. Priced at Rs 10, Tropicana Fruit powders are available in single-serve sachets that can make a glass of 180ml.
Source: foodbev.com
