Flavoured carrots for snack time!
Bolthouse Farms lauch ShakeDowns
Baby Carrot ShakeDowns can be found in the produce and fresh snacking sections of Indianapolis area Wal-Mart, Kroger and Meijer stores.
The trial is part of the company's continued efforts to promote the baby carrot as a snack food.
The ShakeDowns include small quantities of natural seasoning - Ranch, Chilli Lime or Salsa flavour. They are priced at $0.99 per bag and contain25 calories.
"You can't lecture people into eating healthy," said Jeff Dunn, chief executive officer, Bolthouse Farms. "The best way to improve eating habits is to acknowledge that people tend to follow their desires when they sit down to snack. So we've started with that desire and worked backwards – we've created desirable snack food that just happens to be healthy. We're in a good spot, because carrots already have built-in snack appeal: they're orange, they're crunchy, they're delicious. And now that they come with seasoning..."
