Okayamar white peaches promoted throughout Asia
Okayama Prefecture boasts the widest area of white peach cultivation in Japan with a number of varieties being grown, including such types as Shimizu White Peaches, Okayama Yume White Peaches and Hakurei.
From the end of July to the start of October in 2011 Okayama carried out extensive PR and sales of its prefectural agricultural produce, in particular fruits such as white peaches and grapes, in Taiwan, Hong Kong, Singapore, Malaysia, and Thailand through the promotion of the "Okayama-ya" brand. Furthermore, in Taiwan, while coordinating with agricultural organisations, the governor of Okayama was dispatched to implement a direct and effective PR sales program.
As a continuation of this program, the same period of 2012 will see the promotion and sales of such fruits as delicious white peaches and grapes through the Okayama-ya brand, focused on the Asian region.
For more information:
Kayne Brookes
Okayama Prefectural Governments
Tel: + 81 (0)86 226-7283
Fax: +81 (0)86 223-3615
