Brazil has become in recent years one of the major world economies. A sustained economic growth over the last decade has made the country in 2011, the sixth largest economy in the world with a GDP of 2.5 trillion dollars and redistributive policies that made possible for millions of Brazilians to enter the market.
Without doubt, Brazil is undergoing an historic transformation. In recent years there has been a transfer of members of the lower social classes to the new middle class with increased purchasing power. In a market of around 200 million inhabitants, this transformation means a world of opportunities for Spanish exporter and agri-food products.
The country stands out as a particularly favourable market for the Spanish food industry. Within the emerging markets it is the closest to Spain due to its cultural proximity and Portuguese, Spanish and Italian influence. Besides the ease of dealing with Brazilian importers, Spanish products and some habits are known by Brazilian consumers.
There are Spanish food products with strong presence in Brazil, especially fruits and vegetables.
Total Spanish exports to Brazil reached 2,584 million Euro in 2011, 17.34% more than in 2010. Of these, 166.2 million Euro corresponded to food products and beverages, representing an increase of over 38% over the previous year, a year in which 120.1 million Euro was sold.
By sector, leading the ranking of exports to Brazil are horticultural products which stood at 62 million Euro, 37.3% more than in 2010.
Source: ICEX
