Canada: Ontario tender fruit gets QR codes
The Ontario Tender Fruit Producers Marketing Board has announced a new website that can be accessed by URL, or by scanning a piece of fruit with a smartphone. Growers are able to use the code on their own mobile marketing and packaging.
The technology offers more information to the consumer, without taking up limited packaging space.
Sarah Marshall, manager of the Ontario board, said "We want to make it as easy as possible for consumers to access information about tender fruit, whether that’s at the grocery store or on their smart phone device while they’re on the go." She added that "With the many different recipes as well as information on where fruit is available, it’s never been this easy to buy and enjoy local."
The board will be making QR codes available for fruits such as nectarines, peaches, plums, pears, chilled and pitted cherries, and seedless coronation grapes.
Source: www.qrcodepress.com
