Simply Good Food Tv founder joins California Prunes
Peter, who has presented several TV shows including ‘Britain’s Best Bakery’ and ‘Lakes on a Plate’ has been a chef all his working life and in addition to his extensive culinary skills, brings a wealth of experience as a consultant to food professionals helping them to develop innovative, on trend and commercially viable new product offerings.
The role with California Prunes will see Peter creating a collection of new recipes featuring California Prunes and California Prune juice, in addition to supporting this year’s ‘Prune It’ campaign which aims to educate consumers and the food trade on the important role that prunes can play as an inclusion, by helping to reduce fat and sugar content. California Prunes will also work closely with Peter to establish a strong presence on Simply Good Food TV, featuring content from Peter and some of its other highly respected brand ambassadors.
Commenting on the appointment, European Marketing Director Esther Ritson-Elliott said, “Peter represents an ideal ambassador for California Prunes, given his heritage as a highly successful culinary professional and as the founder of the pioneering Simply Good Food TV concept. By creating powerful content for this important platform, we hope to extend our Prune It messaging to the current 250,000 subscribers of what is being termed ‘the new iPlayer for food programming’, who epitomise our key target audience. Online video content is a vital strand of our current marketing strategy and the working relationship with Peter will not only enable us to develop fresh, appealing footage, it also provides a direct route to an established communication channel that is growing in popularity.”
For more information:
Lisa Allen
Blueberry Communications
[email protected]
Tel: +1 01227 700 175
