Ruy Barbosa, President of the Chilean Fruit Blueberry Committee and manager at North Bay Produce, addresses the competitive challenges facing the Chilean blueberry industry. The competitive environment is shaped significantly by Peru's strong export performance, attributed to favorable climate and investments in water management. This strategic advantage results in higher productivity and superior product quality. "If we look at it overall, Peru is superior to us," Barbosa notes, emphasizing Peru's logistical advantages in reaching key markets.
Adapting new genetics plays a role in the global blueberry market's expansion, as highlighted by the incorporation of new variety cultivation in Chile. This development aims to enhance the consumer experience. Despite slower production due to Chile's pronounced winters, the advancement in genetics could lead to increased yields and earlier ripening times. Barbosa underscores that "there are varieties available to customers with larger, firmer, and tastier fruits."
Logistical challenges remain a focal point for the Chilean industry. Efficient movement from harvest to the market shelf is essential. Barbosa outlines the logistical intricacies, stating, "Every day counts, and our competitors are getting closer to the markets." To maintain competitiveness, Chile must enhance internal transportation, inspection processes, and the efficiency of delivering products to consumers.
In varietal terms, the Chilean Blueberry Committee is conducting a comprehensive classification of blueberry varieties to match market demands. By analyzing market data and consumer feedback, the Committee identifies varieties with strong and poor market potential. "There are varieties that don't compete because they're out of fashion," Barbosa remarks, stressing informed decisions based on extensive research.
Emerging competition from regions like Morocco highlights the growing global market saturation. The blueberry market is increasingly diverse, with countries like Mexico and Morocco becoming prominent exporters. This influx necessitates strategic adaptation from Chile. According to Barbosa, the focus should be on achieving a competitive position akin to premier automotive brands, ensuring that Chile's inherent flavor advantage and favorable climate contribute to producing a marketable product.
Source: Blueberries Consulting
